For the launch of BIZclass Eurowings rolled out a campaign promoting the core features that the new seating had to offer. By positioning the business class as rational and smart investment they attracted the core audience - businessmen - in a fun tonge-in-cheek way.
Agency: Lukas Lindemann Rosinski
CD: Thomas Schmiegel
AD/CW: Daria Rustambekova
Photographer: Tom Grammerstorf