For the launch of BIZclass Eurowings rolled out a campaign promoting the core features that the new seating had to offer. By positioning the business class as rational and smart investment they attracted the core audience - businessmen - in a fun tonge-in-cheek way. 

Agency: Lukas Lindemann Rosinski
Client: Eurowings
CD: Thomas Schmiegel
AD/CW: Daria Rustambekova
Photographer: Tom Grammerstorf

 

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