After rebranding their home brand Horeca Select, aimed at professional use in the HORECA sector, METRO wanted to create a campaign that would show off all the benefits of the new products and prove that they could easily compete with other big name brands.


Agency: Serviceplan Campaign Hamburg
Client: METRO Cash & Carry
ECD: Christoph Nann
CD: Hendrick Schweder
AD: Daria Rustambekova

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