Metro invites all the small businesses to celebrate a day made especially for them.

Agency: Serviceplan Campaign
Client: METRO Cash & Carry
ECD: Christoph Nann
AD: Daria Rustambekova
CW: Emily Joy Rothchild
Producer: Felicitas Stanke
Director/Photographer: Stuart Douglas

STORY: One of the challenges for small business owners is to attract new customers into their stores and locations. To help them solve this problem METRO created a campaign meant to highlight the importance of independent businesses in every community and gave them a platform to promote themselves to greater audience.

Selected Works

Ben & Jerry'sGuerilla

Own Business DayProject type

WTF?!Activation

Soothing VoiceProject type

The New NeighborProject type